Toto Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5 billion in a change of ownership structure in September.

Wolff, who owns one-third of Mercedes F1, plans to divest a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

Remaining partners in the team are Mercedes and chemicals giant Ineos Group, who each also own one-third of the enterprise.

An official representative said: "We will be making no official statement on the matter. The management structure of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of the brand in F1."

Valuation Growth

The deal signifies a significant increase in value of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Present Performance

Mercedes are second in the team standings, behind McLaren, with three races left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Claudia Lindsey
Claudia Lindsey

Elena Forsberg is a Swedish author and fortune enthusiast who explores the intersection of luck and daily life.